Resume
Work
Experience
May 2018 - April 2022
Design Lead
( Earlier: Senior Design
Consultant, Design Associate)
January 2017 - October 2017
Design Researcher & Writer
October 2012 – October 2013
Assistant Production Designer
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Working on a product innovation project for a biscuit manufacturing company to explore new opportunity areas and product ideas.
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Conducted research to understand unmet needs in the hypertension landscape to explore opportunities for growth in terms of services or products for a pharmaceutical company.
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Worked on research and design of a ‘Rituals toolkit’ for 3 Big Things, a behavioural design studio.
Fractal Analytics + Final Mile Consulting, Mumbai
In collaboration with multidisciplinary teams (behaviour science, business,
analytics & engineering), I have led design research and implementation of
projects in enterprise analytics, healthcare, development, and road safety
projects.
My role also involved working closely with business and client teams in business development efforts. This included defining the scope of design research to frame proposals, create and deliver pitch presentations and develop the project process and budgeting.
When I was promoted as a design lead, I was responsible for managing and coaching a 7 member team of behaviour scientists and designers for growing and scaling design-led work in one of the health tech accounts for Fractal.
Specific Projects:
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Enterprise Analytics: Was in-charge of research and design for various UI platforms for BI reporting, automation and scaling processes and project management workflows for CPG and health-tech clients.
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Social Development: Co-developed a framework to assess social and environmental vulnerabilities across life stages for rural women accessing healthcare services to improve the interventions for maternal and child health outcomes in Kenya and India for an American non-profit.
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Road Safety: Developed implementation strategies to improve a driver’s ability to negotiate accident-prone spots on Indian highways to facilitate reduced road fatalities for an infrastructure client.
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Organisational Behaviour: Co-designed strategies to help account managers scale account growth and improve client relationships within an analytics organisation.
Creative Impact and Experience Lab + The Rockefeller Foundation, NYC
Worked in the research team for capturing insights and lessons from leaders and movements from around the world that lead to ‘transformational change’ in the space of human rights and development. The learnings were documented on the website www.tclleadership.org.
Breakthrough U.S, NYC
Designed advocacy content and social media collateral for their ongoing programmes against gender-based violence in the campuses in the US.
Film and TV Commercials, Mumbai
Conceptualised and designed sets for a Hindi movie and three television commercials. Also
co-ordinated execution, managed set changes and ensured continuity during shoots.
Anupam Sah Heritage Lab, Mumbai
Led on-site supervision and designed drawings for a lake redevelopment project in the old temple town of Bhubaneshwar, Odisha.
Studio Mumbai Architects, Mumbai
Conducted on-site supervisions, execution of furniture and furnishings, facilitated client meetings; and worked on drawings and
cost-estimation for ongoing projects for architect Bijoy Jain’s firm.
August 2016 - January 2017
Design Intern
June 2012 – July 2012
Architecture Intern
January 2023 - Present
Independent Consultant
June 2009 – October 2009
Architecture Intern
Education
MFA in Transdisciplinary Design
Parsons School of Design, NYC, US
Received the University Merit Award and
Dean’s Merit Scholarship
PG Diploma in Indian Aesthetics
Jnanapravaha, Mumbai, India
Bachelor of Architecture
Manipal University, Karnataka, India
2014 - 2016
2011 - 2012
2006 - 2011
Other Achievements
March 2023 - May 2023
October 2014 - April 2015
November 2015
February 2015
October 2014
RoohSearch User Research Conference
Co-founded and was part of the core organising team for a virtual user research conference in India.
Verge NYC Transdisciplinary Design Conference
Co-founded the Trandisciplinary Design Conference at Parsons School of Design in 2015 and led the communication and marketing strategy for the inaugural year.
UN Innovation - Hello World Campaign
Worked with the UN innovation team to synthesise learnings from workshops for their Hello World campaign.
Magnum Foundation - Photography Expanded Initiative
Co-designed and hosted a networking event for photographers to find new approaches to visual storytelling to increase the impact of their work.
Humanity in Action Workshop
Co-designed and executed design thinking workshops to illuminate the need for a design-led process in their social
justice projects.