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Leaf Pattern Design



May 2018 - April 2022

Design Lead

( Earlier: Senior Design 

Consultant, Design Associate)

January  2017 - October 2017

Design Researcher & Writer

October 2012 – October 2013

Assistant Production Designer
  • Working on a product innovation project for a biscuit manufacturing company to explore new opportunity areas and product ideas. 

  • Conducted research to understand unmet needs in the hypertension landscape to explore opportunities for growth in terms of services or products for a pharmaceutical company.

  • Worked on research and design of a ‘Rituals toolkit’ for 3 Big Things, a behavioural design studio.



Fractal Analytics + Final Mile Consulting, Mumbai

In collaboration with multidisciplinary teams (behaviour science, business, 

analytics & engineering), I have led design research and implementation of 

projects in enterprise analytics, healthcare, development, and road safety 


My role also involved working closely with business and client teams in business development efforts. This included defining the scope of design research to frame proposals, create and deliver pitch presentations and develop the project process and budgeting. 

When I was promoted as a design lead, I was responsible for managing and coaching a 7 member team of behaviour scientists and designers for growing and scaling design-led work in one of the health tech accounts for Fractal. 


Specific Projects:

  • Enterprise Analytics: Was in-charge of research and design for various UI platforms for BI reporting, automation and scaling processes and project management workflows for CPG and health-tech clients.

  • Social Development: Co-developed a framework to assess social and environmental vulnerabilities across life stages for rural women accessing healthcare services to improve the interventions for maternal and child health outcomes in Kenya and India for an American non-profit.

  • Road Safety: Developed implementation strategies to improve a driver’s ability to negotiate accident-prone spots on Indian highways to facilitate reduced road fatalities for an infrastructure client.

  • Organisational Behaviour: Co-designed strategies to help account managers scale account growth and improve client relationships within an analytics organisation.



Creative Impact and Experience Lab + The Rockefeller Foundation, NYC

Worked in the research team for capturing insights and lessons from leaders and movements from around the world that lead to ‘transformational change’ in the space of human rights and development. The learnings were documented on the website



Breakthrough U.S, NYC

Designed advocacy content and social media collateral for their ongoing programmes against gender-based violence in the campuses in the US.



Film and TV Commercials, Mumbai

Conceptualised and designed sets for a Hindi movie and three television commercials. Also

co-ordinated execution, managed set changes and ensured continuity during shoots.




Anupam Sah Heritage Lab, Mumbai

Led on-site supervision and designed drawings for a lake redevelopment project in the old temple town of Bhubaneshwar, Odisha.



Studio Mumbai Architects, Mumbai

Conducted on-site supervisions, execution of furniture and furnishings, facilitated client meetings; and worked on drawings and

cost-estimation for ongoing projects for architect Bijoy Jain’s firm. 

August 2016 - January 2017

Design Intern

June 2012 – July 2012

Architecture Intern

January  2023 - Present

Independent Consultant 

June 2009 – October 2009 

Architecture Intern


MFA in Transdisciplinary Design

Parsons School of Design, NYC, US

Received the University Merit Award and 

Dean’s Merit Scholarship

PG Diploma in Indian Aesthetics

Jnanapravaha, Mumbai, India

 Bachelor of Architecture

Manipal University, Karnataka, India

2014 - 2016

2011 - 2012

2006 - 2011

Other Achievements

March 2023 - May 2023

October 2014 - April 2015

November 2015

February 2015

October 2014

​RoohSearch User Research Conference

Co-founded and was part of the core organising team for a virtual user research conference in India. 

Verge NYC Transdisciplinary Design Conference

Co-founded the Trandisciplinary Design Conference at Parsons School of Design in 2015 and led the communication and marketing strategy for the inaugural year.

UN Innovation - Hello World Campaign

Worked with the UN innovation team to synthesise learnings from workshops for their Hello World campaign.

Magnum Foundation - Photography Expanded Initiative

Co-designed and hosted a networking event for photographers to find new approaches to visual storytelling to increase the impact of their work.

Humanity in Action Workshop

Co-designed and executed design thinking workshops to illuminate the need for a design-led process in their social 

justice projects.

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